Last Updated on 15 November 2023 by Lyn Sy
How much does LinkedIn Premium cost? And what are the benefits of LinkedIn Premium?
I’m sure your journey on LinkedIn began with a free account, like everyone else! But if you’re serious about growing your network on LinkedIn to generate more leads or recruit talents, you may want to consider upgrading to LinkedIn Premium subscription.
LinkedIn offers a wide range of account types so choosing the right one can be a challenge.
In this guide, I’ll provide an in-depth comparison of all the LinkedIn account types, in terms of their benefits and cost.
Considering the monthly LinkedIn Premium cost which we will describe later, you need to understand the differences of each premium plan option so you can make an informed decision for which one aligns with your specific LinkedIn goals and objectives, ensuring optimal results.
Do you really need to upgrade to LinkedIn Premium?
Before we dive into the details of LinkedIn Premium plans and LinkedIn Premium cost, you have to answer some basic questions to help you determine if
- You really need a paid LinkedIn Premium plan
- If you do, which Premium subscription is the most cost-effective for you or your company
Why Should You Subscribe to LinkedIn Premium?
Here are six questions you can ask yourself if you are considering upgrading from the free basic plan to a paid premium plan:
- What specific goals do you aim to achieve on LinkedIn?
- Have you identified limitations in your current free plan that hinder your LinkedIn activities?
- Are you actively engaged in activities like network expansion or social selling beyond basic connections?
- Are you currently seeking new job opportunities, and would you like to enhance your chances of success in this endeavor?
- Do you engage in hiring or talent acquisition, or do you foresee the need to do so in the near future?
- Do you need increased messaging capabilities, unlimited profile browsing, and enhanced visibility for your business?
LinkedIn Premium Cost and Features
Standard LinkedIn Account
For those new to LinkedIn, a FREE account is a solid starting point. It’s completely cost-free but of course, it does come with certain limitations.
While it allows you to expand your network and reconnect with old acquaintances, there are restrictions like
- You can’t send messages to those not in your network
- Visibility of profile visitors is limited
- Search capabilities are constrained
Given its limited recruitment features, this account type might not be ideal for recruiters or businesses utilizing LinkedIn for hiring.
LinkedIn Premium Career
The LinkedIn Premium Career plan is perfect for those looking for a job and get hired faster.
According to a LinkedIn survey, job seekers with a subscription to a Premium Career account get hired twice as fast as those with a free account.
LinkedIn Premium Career Features
- 5 inMail credits per month for reaching out to recruiters or hiring managers.
- See Who’s Viewed Your Profile in the last 90 days
- Open Profile
Exclusive insights
- Job and applicant insights
- Applicant Top recommendations
- Company insights
- Resume insights
Stay up-to-date on the latest skills
- Access to 16,000+ LinkedIn Learning courses
- Full access to Interview Preparation Tools
Pricing: $39.99/month (with a one-month free trial option).
LinkedIn Premium Business
With the LinkedIn Premium Business plan, you can get an average of 4x more profile views.
Tailored for business owners aiming to promote their brand, and connect with leads, and potential partners.
It offers increased visibility, brand growth, and messaging flexibility.
LinkedIn Premium Business Features
- 15 InMail credits per month
- Unlimited people browsing
- See Who’s Viewed Your Profile from the last 365 days
- Open Profile
Exclusive insights
- Access to Company insights
- Job and applicant insights
- Top Applicant Job recommendation
- Resume Insights
Stay up-to-date on the latest skills
- Access to 16,000+ LinkedIn Learning courses
- Full access to Interview Preparation Tools
Pricing: $59.99/month (with a 30-day free trial)
LinkedIn Recruiter Lite
This LinkedIn plan is ideal for medium-sized businesses and HR professionals conducting moderate-scale hiring.
The advanced search and browsing capabilities streamline candidate tracking.
LinkedIn Recruiter Lite Features
- Recruiter Lite platform
- 30 InMails per month
- Access to your 2nd degree and 3rd degree networks
- 20+ advanced search filters
- Candidates search alerts
- Candidate recommendations daily
- Personalized outreach with saved templates
- Post a free job
- Projects for organization and tracking
Exclusive Insights
- InMail performance insights
- Job analytics
- Company insights
Stay up-to-date on the latest skills
- Access to 16,000+ LinkedIn Learning courses
- Full access to Interview Preparation Tools
Pricing for LinkedIn Recruiter Lite is $139.99 / month when billed annually
How Much Does LinkedIn Sales Navigator Cost?
LinkedIn Sales Navigator Core
Get connected to 3.8x more decision-makers with LinkedIn Sales Navigator.
More than just a Premium profile, it’s an automated sales tool for precise lead targeting and prospecting.
This is ideal for sales professionals and business owners focusing on social selling.
LinkedIn Sales Navigator Core features
- Sales Navigator platform
- 50 InMails per month
- See Who’s Viewed Your Profile from the last 365 days
- Unlimited People Browsing
- Custom lead and account lists
- Advanced lead search and account search
- 10,000 saved leads
- Lead recommendations and account search
- Open Profile
Exclusive Insights
- Real-time alerts on your leads and accounts
- Company insights
- Resume insights
Stay up-to-date on the latest skills
- Access to 16,000+ LinkedIn Learning courses
- Full access to Interview Preparation Tools
Pricing: $99.99/month (with a 30-day free trial)
LinkedIn Sales Navigator Advanced
This premium plan is specifically designed for companies with sales and marketing teams, encouraging collaboration and teamwork.
It offers real-time sharing, document collaboration, and CRM integrations.
LinkedIn Sales Navigator Advanced Features
- Sales Navigator platform
- 50 inMail credits per month
- See Who’s Viewed Your Profile from the last 365 days
- Open Profile
- Unlimited People Browsing
- Customer lead and account search
- 10,000 saved leads
- Lead Recommendations and saved leads
Exclusive Insights
- Real-time alerts on your lead and accounts
- Send Smart Links and track management
Team Collaboration Tools
- Leverage your team’s network with TeamLink
- Shareable custom lead and account lists
- Centralized account management.
- Upload and manage your book of business
Pricing: $149.99/user/month
LinkedIn Sales Navigator Advanced Plus
For established companies with extensive sales teams, the Enterprise version offers advanced customization and integration options.
Normally, you have to set a consultation with a LinkedIn Account manager to get a custom offer for this Ultra LinkedIn Premium Plan.
Noteworthy features include:
- Advanced CRM updates with Data Validation
- Integrated CRM contacts
- Advanced enterprise integrations
- ROI reporting
- CRM Badges and Search filters
- Automatic logging of key Sales Navigator activities to CRM
If LinkedIn is a cornerstone of your sales strategy, investing in a custom Enterprise account could prove invaluable.
Pricing: Custom Pricing, Contact LinkedIn
How to Choose Your LinkedIn Premium Account
With a deeper understanding of the various LinkedIn account types, it’s time to make your decision.
Remember to start by defining your end goal on the platform.
From the free account to the premium options tailored to specific needs, each plan offers distinct advantages. Consider your objectives on LinkedIn, whether it’s expanding your network, generating leads, recruiting, or learning new skills.
Evaluate the benefits of LinkedIn premium plans, including the features and costs of each plan so you can make an informed decision.
Ultimately, investing in a LinkedIn Premium plan can significantly enhance your experience and results on the platform.
How Do You Upgrade to LinkedIn Premium Plans?
To begin exploring LinkedIn’s premium features, start by signing up for the Free 1-month trial. (Yes, you can save on LinkedIn costs when you sign-up for a free trial!)
Here’s how you can avail your FREE 1-month trial on LinkedIn Premium:
- Go to the “You” dropdown menu.
- Within “My account,” select “Try Premium for $0“
- Answer the guide questions accordingly and click Next
- Click Learn More on the box of your preferred LinkedIN Premium Plan to try
- Then, click on “Try Now for $0”
- Decide between an annual or monthly subscription. Opting for the annual plan, if you plan on using LinkedIn premium for an extended period, can save you up to 33% compared to paying monthly.
How Can I Grow My Network on LinkedIn with a Standard LinkedIn Account?
Without a subscription to LinkedIn Premium Plans, you can still grow your network on LinkedIn using some posts view boosting tools. An example of this is Lempod.
Lempod is a LinkedIn automation tool designed to promote network growth and engagement.
It operates primarily through LinkedIn Pods, which are groups of LinkedIn users with similar interests or goals.
In a nutshell, Lempod provides an automated system for members to engage with shared content through pods.
By participating in pods, users can 10x increase the visibility of their LinkedIn content, exposing their profile to a wider audience and attracting more connection requests.
This tool is especially helpful for Digital Marketers, Influencers, and Recruiters. Learn more about Lempod LinkedIn Automation Tool.
